=D8et=ECzce l=E1kaj=ED zadavatele na komunikaci v = in-store r=E1di=EDch

=D8et=ECzce l=E1kaj=ED zadavatele na komunikaci v in-store = r=E1di=EDch

In-store r=E1dia jsou pro markety zaj=EDmav=FDm = p=F8=EDjmem nav=EDc,=20 chyb=ED v=9Aak m=EC=F8en=ED =FA=E8ink=F9 reklam a trh ovl=E1d=E1 = jedin=E1 firma. Obchodn=ED =F8et=ECzce=20 necht=ECj=ED r=E1dia vyu=9E=EDvat jen jako podkres p=F8i nakupov=E1n=ED. = Naj=EDmaj=ED si firmy, je=9E=20 jim zprost=F8edkuj=ED prodej reklamn=EDch sd=EClen=ED. Medi=E1ln=ED = agentury o in-store=20 stanice toti=9E nemaj=ED p=F8=EDli=9A z=E1jem.

reklama=20

MARKETING, in-store komunikace

"In-store r=E1dio prim=E1rn=EC = vyu=9E=EDv=E1me pro inzerci=20 na=9Aich ak=E8n=EDch nab=EDdek a propagaci slu=9Eeb, sout=EC=9E=ED a = event=F9. Inzertn=ED prostor=20 nab=EDz=EDme i na=9Aim dodavatel=F9m," potvrzuje Boris=20 Mal=FD, marketingov=FD =F8editel = Globusu.=20 Mo=9Enosti inzerce v=9Aak vyu=9E=EDvaj=ED nejen partne=F8i a = dodavatel=E9 FMCG zbo=9E=ED, ale i=20 autosalony, cestovn=ED kancel=E1=F8e a finan=E8n=ED instituce. Pr=E1v=EC = absence nab=EDdky=20 prodeje inzerce se v lednu tohoto roku nevyplatila spole=E8nosti = Mood=20 Media, kter=E1 je jednou ze t=F8=ED firem, je=9E in-store = r=E1dia v =C8esku=20 provozuj=ED. Po =9Aesti letech od n=ED toti=9E ode=9Ael obchodn=ED = =F8et=ECzec=20 Makro a ji=9E d=F8=EDve tak=E9 Globus. Oba = markety si jako=20 nov=E9ho provozovatele r=E1dia zvolily konkuren=E8n=ED Store = Media, kter=E1 naopak zprost=F8edkov=E1n=ED inzerce v = r=E1di=EDch nab=EDz=ED; v=20 =C8esku spravuje in-store r=E1dia asi 80 % obchodn=EDch =F8et=ECzc=F9 a = na Slovensku m=E1=20 dokonce monopol.

Petr Jindra, marketingov=FD = =F8editel=20 spole=E8nosti Spar, v=9Aak upozor=F2uje: "Kampa=F2 v = in-store r=E1diu bez=20 podpory v POS materi=E1lech nem=E1 dostate=E8n=FD =FA=E8inek." = Ot=E1zkou toti=9E je, do jak=E9=20 m=EDry z=E1kazn=EDci takov=E9 reklamn=ED sd=EClen=ED vn=EDmaj=ED. "K = in-store r=E1di=EDm jsem=20 pon=ECkud skeptick=FD. Mysl=EDm, =9Ee jejich inzerce m=F9=9Ee v hluku = lehce zaniknout,"=20 popisuje sv=E9 obavy Petr Horsk=FD, marketingov=FD = =F8editel firmy=20 In Store Media, kter=E1 v obchodech pronaj=EDm=E1 = reklamn=ED pouta=E8e.

Podle Henricha Sikely ze Store = Media se=20 ale provozovatel=E9 in-store r=E1di=ED pr=FD pot=FDkaj=ED hlavn=EC s = nedostatkem z=E1jmu ze=20 strany medi=E1ln=EDch agentur. "M=E1m pocit, =9Ee na=9Ae n=EDzk=E1 = cena se v tomto p=F8=EDpad=EC=20 st=E1v=E1 nev=FDhodou," nar=E1=9E=ED Sikela na ni=9E=9A=ED mar=9Ee = medi=E1ln=EDch agentur z tohoto=20 typu m=E9dia. "In-store r=E1dia neignorujeme. Z=E1sadou je ot=E1zka = vhodnosti pro=20 klienta. Nap=F8. pro FMCG zbo=9E=ED je tento komunika=E8n=ED kan=E1l = d=F9le=9Eit=ECj=9A=ED,"=20 oponuje ale Ji=F8=ED V=EDtek z medi=E1ln=ED agentury=20 Mindshare. V oboru v=9Aak tak=E9 chyb=ED dostatek dat, = kter=E1 by =FA=E8innost=20 reklamy v in-store r=E1di=EDch potvrzovala. Spole=E8nost Store Media na = toto t=E9ma=20 ned=E1vno pr=F9zkum zrealizovala a v sou=E8asnosti =E8ek=E1 na jeho = vyhodnocen=ED. Doposud=20 tak proto pou=9E=EDv=E1 v=FDsledky =9Aet=F8en=ED star=E9 n=ECkolik let. =

PROD=C1VAT M=D9=8EE I HUDBA

P=F8izp=F9sobit kampani se v=9Aak m=F9=9Ee i = hudba, kter=E1 zab=EDr=E1=20 v in-store r=E1di=EDch nejv=ECt=9A=ED prostor, nap=F8. v hypermarketech=20 Interspar =E8in=ED pod=EDl hudebn=ED slo=9Eky 54 minut z = jedn=E9 vys=EDlac=ED=20 hodiny. Zbytek je rozd=EClen=FD na komer=E8n=ED a informativn=ED = =E8=E1st, o kterou se=20 obchodn=ED =F8et=ECzce d=ECl=ED s jednotliv=FDmi inzerenty. "Klient = n=E1m nap=F8=EDklad m=F9=9Ee=20 =F8=EDct, =9Ee bude m=EDt dva t=FDdny italsk=E9 kuchyn=EC, a my mu = p=F8iprav=EDme hudbu =9Aitou na=20 m=EDru t=E9to p=F8=EDle=9Eitosti," dod=E1v=E1 Henrich Sikela s = t=EDm, =9Ee o zm=ECnu hudby mus=ED=20 klient po=9E=E1dat minim=E1ln=EC 48 hodin p=F8edem.

In-store r=E1dia =E8asto vyu=9E=EDvaj=ED i = fastfoodov=E9, m=F3dn=ED =E8i=20 kav=E1rensk=E9 =F8et=ECzce. Lucie Kleknerov=E1, = mana=9Eerka caf=E9=20 Slavia, ale dod=E1v=E1: "Kdybych m=ECla dostatek = prost=F8edk=F9, tak bych do=20 in-store r=E1dia investovala. Dnes se ale =9Aet=F8=ED v=9Aude a produkce = vlastn=EDch CD je=20 zat=EDm levn=ECj=9A=ED." Alternativn=ED mo=9Enost=ED, jak se sv=FDmi = z=E1kazn=EDky komunikovat=20 p=F8=EDmo v prodejn=EC, je i televize. Nap=F8=EDklad spole=E8nost = Spar v lednu=20 spustila ve sv=FDch hypermarketech TV Spar a do dubna chce pokr=FDt asi = t=F8etinu ze=20 sv=FDch celkem t=F8iceti pobo=E8ek. Do konce roku pak pl=E1nuje = nainstalovat televizn=ED=20 s=ED=9D do v=9Aech hypermarket=F9.

Lucie = Mack=F9

je redaktorkou Marketing & Media =

=20

Ulo=9Eit a = sd=EDlet =E8l=E1nek=20

dal=9A=ED=20

Google

Linkuj.cz

facebook

skr=FDt=20

Google

Linkuj.cz

facebook

del.icio.us

Jagg.cz

P=F8idat.eu

furl

yahoo!

digg

vybrali.sme

Ulo=9Ete si =E8i sd=EDlejte =E8l=E1nek = v soci=E1ln=ED s=EDti (po=20 registraci zdarma)

N=E1zory =E8ten=E1=F8=F9

Autorsk=E1 pr=E1va vykon=E1v=E1 vydavatel. = Jak=E9koli u=9Eit=ED =E8=E1st=ED nebo=20 celku, zejm=E9na rozmno=9Eov=E1n=ED a =9A=ED=F8en=ED jak=FDmkoli = zp=F9sobem (mechanick=FDm nebo=20 elektronick=FDm) i v jin=E9m ne=9E =E8esk=E9m jazyce bez p=EDsemn=E9ho = svolen=ED vydavatele je=20 zak=E1z=E1no.

reklama

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"relative"||E.position=3D=3D=3D"static"){N+=3DK.offsetTop,I+=3DK.offsetLe= ft}if(E.position=3D=3D=3D"fixed"){N+=3DMath.max(H.scrollTop,K.scrollTop),= I+=3DMath.max(H.scrollLeft,K.scrollLeft)}return{top:N,left:I}}}o.offset=3D= {initialize:function(){if(this.initialized){return}var = L=3Ddocument.body,F=3Ddocument.createElement("div"),H,G,N,I,M,E,J=3DL.sty= le.marginTop,K=3D'

';M=3D{position:"absolute",to= p:0,left:0,margin:0,border:0,width:"1px",height:"1px",visibility:"hidden"= };for(E in = M){F.style[E]=3DM[E]}F.innerHTML=3DK;L.insertBefore(F,L.firstChild);H=3DF= .firstChild,G=3DH.firstChild,I=3DH.nextSibling.firstChild.firstChild;this= .doesNotAddBorder=3D(G.offsetTop!=3D=3D5);this.doesAddBorderForTableAndCe= lls=3D(I.offsetTop=3D=3D=3D5);H.style.overflow=3D"hidden",H.style.positio= n=3D"relative";this.subtractsBorderForOverflowNotVisible=3D(G.offsetTop=3D= =3D=3D-5);L.style.marginTop=3D"1px";this.doesNotIncludeMarginInBodyOffset= =3D(L.offsetTop=3D=3D=3D0);L.style.marginTop=3DJ;L.removeChild(F);this.in= itialized=3Dtrue},bodyOffset:function(E){o.offset.initialized||o.offset.i= nitialize();var = G=3DE.offsetTop,F=3DE.offsetLeft;if(o.offset.doesNotIncludeMarginInBodyOf= fset){G+=3DparseInt(o.curCSS(E,"marginTop",true),10)||0,F+=3DparseInt(o.c= urCSS(E,"marginLeft",true),10)||0}return{top:G,left:F}}};o.fn.extend({pos= ition:function(){var I=3D0,H=3D0,F;if(this[0]){var = G=3Dthis.offsetParent(),J=3Dthis.offset(),E=3D/^body|html$/i.test(G[0].ta= gName)?{top:0,left:0}:G.offset();J.top-=3Dj(this,"marginTop");J.left-=3Dj= (this,"marginLeft");E.top+=3Dj(G,"borderTopWidth");E.left+=3Dj(G,"borderL= eftWidth");F=3D{top:J.top-E.top,left:J.left-E.left}}return = F},offsetParent:function(){var = E=3Dthis[0].offsetParent||document.body;while(E&&(!/^body|html$/i.test(E.= tagName)&&o.css(E,"position")=3D=3D"static")){E=3DE.offsetParent}return = o(E)}});o.each(["Left","Top"],function(F,E){var = G=3D"scroll"+E;o.fn[G]=3Dfunction(H){if(!this[0]){return null}return = H!=3D=3Dg?this.each(function(){this=3D=3Dl||this=3D=3Ddocument?l.scrollTo= (!F?H:o(l).scrollLeft(),F?H:o(l).scrollTop()):this[G]=3DH}):this[0]=3D=3D= l||this[0]=3D=3Ddocument?self[F?"pageYOffset":"pageXOffset"]||o.boxModel&= &document.documentElement[G]||document.body[G]:this[0][G]}});o.each(["Hei= ght","Width"],function(H,F){var = E=3DH?"Left":"Top",G=3DH?"Right":"Bottom";o.fn["inner"+F]=3Dfunction(){re= turn = this[F.toLowerCase()]()+j(this,"padding"+E)+j(this,"padding"+G)};o.fn["ou= ter"+F]=3Dfunction(J){return = this["inner"+F]()+j(this,"border"+E+"Width")+j(this,"border"+G+"Width")+(= J?j(this,"margin"+E)+j(this,"margin"+G):0)};var = I=3DF.toLowerCase();o.fn[I]=3Dfunction(J){return = this[0]=3D=3Dl?document.compatMode=3D=3D"CSS1Compat"&&document.documentEl= ement["client"+F]||document.body["client"+F]:this[0]=3D=3Ddocument?Math.m= ax(document.documentElement["client"+F],document.body["scroll"+F],documen= t.documentElement["scroll"+F],document.body["offset"+F],document.document= Element["offset"+F]):J=3D=3D=3Dg?(this.length?o.css(this[0],I):null):this= .css(I,typeof J=3D=3D=3D"string"?J:J+"px")}})})(); ------=_NextPart_000_002F_01CA7972.2B475C10 Content-Type: application/octet-stream Content-Transfer-Encoding: quoted-printable Content-Location: http://ihned.cz/adverredir/allwebs.js var iload =3D false; var skyLposYs =3D 9; var skyRposYs =3D 9; var page_ay =3D 0; var movobjTimer =3D new Array(); /* Get/Set x/y position from/to element B */ function get_xPos(elm) { var xPos =3D 0; if (document.getElementById(elm) !=3D null) { xPos =3D document.getElementById(elm).offsetLeft; } return xPos; } function set_xPos(from,to,dx) { if ((document.getElementById(from) !=3D = null)&&(document.getElementById(to) !=3D null)) { dx +=3D get_xPos(from); document.getElementById(to).style.left =3D dx + "px"; } } function get_yPos(elm) { var yPos =3D 0; if (document.getElementById(elm) !=3D null) { var parElement =3D document.getElementById(elm); while (typeof parElement =3D=3D 'object' && parElement.tagName !=3D = 'BODY') { yPos +=3D parElement.offsetTop; parElement =3D parElement.offsetParent; } } return yPos; } function set_yPos(from,to,dy) { if ((document.getElementById(from) !=3D = null)&&(document.getElementById(to) !=3D null)) { dy +=3D get_yPos(from); document.getElementById(to).style.top =3D dy + "px"; } } /* Get/Set x/y position from/to element E */ /* Show/Hide Box B */ var HideTimer =3D new Array(); function box_show(from,box,i,dif) { window.clearTimeout(HideTimer[i]); set_yPos(from,box,dif); document.getElementById(box).style.display =3D "block"; } function box_show2(box) { document.getElementById(box).style.display = =3D "block"; } =09 function box_hide(box,i,time_hide) { HideTimer[i] =3D = window.setTimeout("box_hide_now('"+box+"')",time_hide); } function box_hide_now(box) { document.getElementById(box).style.display = =3D "none"; } /* volani funkce "return ! box_show_hide('type1sub')" pojistka p=F8i = vypnut=E9m scriptu */ function box_show_hide(box) {=20 state =3D document.getElementById(box).style.display;=20 if (state =3D=3D "block") {document.getElementById(box).style.display = =3D "none"} else {document.getElementById(box).style.display =3D "block"}; return true;} function box_show2_hide1(box1,box2) {=20 state =3D document.getElementById(box2).style.display;=20 = if((state=3D=3D'none')||(state=3D=3D'')){box_show2(box2);box_hide_now(box= 1);} else {box_show2(box1); box_hide_now(box2)} return true;} function box_mouse_over(i) { window.clearTimeout(HideTimer[i]); } function box_mouse_out(box,i,time_mouse_out) { HideTimer[i] =3D = window.setTimeout("box_hide_now('"+box+"')",time_mouse_out); } function box_mouse_over2(from,i) { = document.getElementById(from).className =3D "mouse-over"; = window.clearTimeout(HideTimer[i]); } function box_mouse_out2(from,box,i,time_mouse_out) { = document.getElementById(from).className =3D ""; HideTimer[i] =3D = window.setTimeout("box_hide_now('"+box+"')",time_mouse_out); } function set_style(to, styl) { document.getElementById(to).className =3D styl; } /* Show/Hide Box E */ /* Move eTarget in detail*/ function moveetarget() { var eTmove =3D document.getElementById('d-etarget'); var eTmoved =3D document.getElementById('eTargetScript'); var eThide =3D document.getElementById('d-etarget-main'); eTmoved.innerHTML =3D eTmove.innerHTML; eThide.style.display =3D "none"; } function moveAny(what,where,whatHide) { anymove =3D document.getElementById(what); anymoved =3D document.getElementById(where); anyhide =3D document.getElementById(whatHide); anymoved.innerHTML =3D anymove.innerHTML; anyhide.style.display =3D "none"; } /* Cookies B */ var cookieArray =3D new Array(); =09 function parseCookie() { var cookieList=3Ddocument.cookie.split("; "); for (var i=3D0; i < cookieList.length; i++) { var spl =3D cookieList[i].split("=3D"); cookieArray[unescape(spl[0])] =3D unescape(spl[1]); //alert(spl[0] + " =3D " + cookieArray[unescape(spl[0])]); } } =09 function getCookie(name) { if (cookieArray[name]) { return cookieArray[name]; } else { return ""; = } } =09 function setCookie(name, value, expire) { var cookielife =3D new Date(); cookielife.setDate(cookielife.getDate() + expire); document.cookie =3D name + "=3D" + escape(value) + ((expire) ? "; = expires=3D" + cookielife.toGMTString() : ""); } =09 parseCookie(); /* Cookies E */ /* Stylesheets B */ var iHNedStyle; var iHNedStyleCount=3D2; function setStylesheet(id) { var spl; var str; =09 if (!id) id =3D 1; =09 for (var i=3D1; i < 4; i++) { if (document.getElementById("stylesheet" + i)) { str =3D document.getElementById("stylesheet" + i).href; spl =3D str.split("_"); document.getElementById("stylesheet" + i).href =3D spl[0] + "_" + id = + ".css"; setCookie("stylesheet", id, 1000); } } if (iload) { setHTML(id); } } function changeStylesheet() { iHNedStyle++; if (iHNedStyle>iHNedStyleCount) iHNedStyle =3D 1; setStylesheet(iHNedStyle); } function setHTML(id) { var spl; var str; //zmeny v html if (document.getElementById("logo")) { str =3D document.getElementById("logo").src; spl =3D str.split("_"); document.getElementById("logo").src =3D spl[0] + "_" + (id ? id : = "1") + ".gif"; } if (document.getElementById("design2")) { if (id =3D=3D 2) { document.getElementById("design2").innerHTML =3D "Alternativn=ED = grafiku pro iHNed.cz dodala MEDIA FACTORY."; } else { document.getElementById("design2").innerHTML =3D ""; } } } iHNedStyle =3D parseInt(getCookie("stylesheet")); if (!iHNedStyle) iHNedStyle =3D 1;=20 if (iHNedStyle!=3D1) setStylesheet(iHNedStyle); /* Stylesheets E */ /* Rotator B */ function Rotator (name, w, h, d, x, y, c, s, p, obj) { this.NAME =3D name; this.WIDTH =3D w; this.HEIGHT=3D h; this.DIRECTION =3D d; this.X =3D x; this.Y =3D y; this.COUNT =3D c; this.SPEED =3D s; this.PAUSE =3D p; this.OBJ_ID =3D obj; =09 this.DX =3D 0; this.DY =3D 0; this.TimerID =3D 0; this.AX =3D new Array(this.COUNT); this.AY =3D new Array(this.COUNT); =09 this.on =3D rotator_on; this.off =3D rotator_off; this.rotuj =3D rotator_rotuj; this.setdirection =3D rotator_setdirection; =09 if (this.DIRECTION=3D=3D"up") { this.DY =3D -1; } if (this.DIRECTION=3D=3D"down") { this.DY =3D 1; } if (this.DIRECTION=3D=3D"left") { this.DX =3D -1; } if (this.DIRECTION=3D=3D"right") { this.DX =3D 1; } =09 this.AX1 =3D this.DX * this.WIDTH; this.AY1 =3D this.DY * this.HEIGHT; =09 for (var i=3D0; i < this.COUNT; i++) { this.AX[i] =3D this.DX*i*this.WIDTH*(-1); this.AY[i] =3D this.DY*i*this.HEIGHT*(-1); } =09 if (((w=3D=3Dx)&&(this.DX)) || ((h=3D=3Dy)&&(this.DY))) { this.TimerID =3D setTimeout(this.NAME + ".rotuj()", 1); } else { this.TimerID =3D setTimeout(this.NAME + ".rotuj()", this.PAUSE); } } function rotator_on() { clearTimeout(this.TimerID); this.TimerID =3D setTimeout(this.NAME + ".rotuj()", this.SPEED); } function rotator_off() { clearTimeout(this.TimerID); } function rotator_setdirection(d) { if (this.DIRECTION !=3D d) { this.DIRECTION =3D d; this.DX =3D 0; this.DY =3D 0; if (this.DIRECTION=3D=3D"up") { this.DY =3D -1; } if (this.DIRECTION=3D=3D"down") { this.DY =3D 1; } if (this.DIRECTION=3D=3D"left") { this.DX =3D -1; } if (this.DIRECTION=3D=3D"right") { this.DX =3D 1; } this.AX1 +=3D (this.DX * this.WIDTH * this.COUNT); this.AY1 +=3D (this.DY * this.HEIGHT * this.COUNT); clearTimeout(this.TimerID); } } function rotator_rotuj() { var next =3D this.SPEED; for (var i=3D0; i < this.COUNT; i++) { if (this.DX) { if ( ( (this.AX[i] <=3D this.AX1)&&(this.DX < 0) ) || ( (this.AX[i] = >=3D this.AX1)&&(this.DX > 0) ) ) { if (this.AX[i] !=3D this.AX1) this.AX[i] =3D this.AX1; this.AX[i] +=3D (this.DX * this.WIDTH * (-1) * this.COUNT); next =3D = this.PAUSE; } else { this.AX[i] +=3D (this.DX * this.X); document.getElementById(this.OBJ_ID + i).style.left =3D = this.AX[i]+"px"; } } if (this.DY) { =09 if ( ( (this.AY[i] <=3D this.AY1)&&(this.DY < 0) ) || ( (this.AY[i] = >=3D this.AY1)&&(this.DY > 0) ) ) { if (this.AY[i] !=3D this.AY1) this.AY[i] =3D this.AY1; this.AY[i] +=3D (this.DY * this.HEIGHT * (-1) * this.COUNT); next = =3D this.PAUSE; } else { this.AY[i] +=3D (this.DY * this.Y); document.getElementById(this.OBJ_ID + i).style.top =3D = this.AY[i]+"px"; } } } this.TimerID =3D setTimeout(this.NAME + ".rotuj()", next); } /* Rotator E */ /* CharMen B*/ function ShowCharMen() { if(this.SCOUNT<=3Dthis.CHARNAMES[this.MCOUNT].length) { if (this.MCOUNT !=3D 0) = {document.getElementById(this.NAMES+(this.MCOUNT-1)).style.display =3D = 'none';} if (this.MCOUNT =3D=3D 0) = {document.getElementById(this.NAMES+(this.ITEMS-1)).style.display =3D = 'none';} = document.getElementById(this.NAMES+this.MCOUNT).style.display =3D = 'inline'; =20 = document.getElementById(this.NAMES+this.MCOUNT).innerHTML =3D = this.CHARURLS[this.MCOUNT]+this.CHARNAMES[this.MCOUNT].substr(0,this.SCOU= NT++)+''; this.STIMER=3DsetTimeout(this.OBJ + = ".RUN()",this.CHARSPEED); }=20 else {this.SCOUNT =3D 0;=20 this.MCOUNT++;=20 if(this.MCOUNT=3D=3Dthis.ITEMS) {this.MCOUNT=3D0};=20 if (this.MARKED=3D=3D0) {this.STIMER=3DsetTimeout(this.OBJ = + ".RUN()",this.TITLESPEED)} } } function CharMen_on() { this.MARKED =3D 0; clearTimeout(this.STIMER); this.STIMER =3D setTimeout(this.OBJ + ".RUN()",this.CHARSPEED); } function CharMen_off() { this.MARKED =3D 1;} function CharMen(obj,count_items,name_item,CharSpeed,TitleSpeed) { this.OBJ =3D obj; this.ITEMS =3D count_items; this.NAMES =3D name_item; this.CHARSPEED =3D CharSpeed; this.TITLESPEED =3D TitleSpeed; this.CHARNAMES =3D new Array(this.ITEMS); this.CHARURLS =3D new Array(this.ITEMS); this.MCOUNT =3D 0; this.STIMER =3D 0; this.SCOUNT =3D 0; this.MARKED =3D 0; this.RUN =3D ShowCharMen; this.STOP =3D CharMen_off; this.CONTINUE =3D CharMen_on; for ( ch=3D0; ch',this.CHARNAMES[ch].indexOf('<') + 1) + = 1); this.CHARNAMES[ch] =3D = this.CHARNAMES[ch].substring(this.CHARNAMES[ch].indexOf('>') + 1, = this.CHARNAMES[ch].lastIndexOf('<')); document.getElementById(this.NAMES + ch).innerHTML =3D ''; document.getElementById(this.NAMES + ch).style.display =3D 'none'; }; if(this.MCOUNT<=3Dthis.ITEMS) {this.STIMER=3DsetTimeout(this.OBJ + = ".RUN()",this.CHARSPEED);} } /* Charmen E */ function objmover(what,sx,sy,ex,ey,dx,dy,sp,id) { clearTimeout(movobjTimer[id]); if (sx 3D''

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=D8et=ECzce l=E1kaj=ED zadavatele na komunikaci v in-store = r=E1di=EDch